Roots+ + +

I grew up in a household of businessmen where conversations about customers, markets, sales and business happened almost every day. Selling and marketing became second nature because it was always around me.

Exploration+ + +

While pursuing engineering, I spent nearly two and a half years exploring digital marketing — not because I had to, but because I genuinely enjoyed it. It became a hobby alongside my engineering studies.

2.5 years learning branding, communication and understanding users. Working in marketing changed how I looked at products.

Transformation+ + +

Coming from a commerce background, I originally imagined myself building a business. Software engineering completely changed that vision.

Mission+ + +

Today I combine business thinking, user psychology and engineering to create software that solves meaningful technical problems while remaining useful, scalable and enjoyable to use.

"I still believe great software isn't built by code alone—it starts with understanding people."